Hollister needed an innovative agency to take their title sponsorship of the tour to the next level. 

E&R assisted in the design, fabrication and re-envisioning of Hollister’s title sponsorship in the HIGH SCHOOL NATION Music Tour. We produced a custom digital photo booth experience, a digital claw machine, an interactive ‘DJ Table’ inflatable obstacle course, the ‘Denim Lounge,’ and a new ‘always connected’ tech infrastructure for the entire footprint. Attendees were encouraged to interact with each activation area onsite to win free swag, upload to IG, boost their confidence and share in fun brand memories!