MOBILE INSTALLATION - GUERRILLA MARKETING - BRAND AWARENESS

The Field Museum wanted to increase awareness around their new SPECIMENS exhibit while boosting overall Field Museum attendancE.

AN EXPERIENTIAL Mobile vocal booth was created. The Booth traveled throughout Chicago to 12 high traffic locations. At each location, attendees were invited to record a voiceover (with the help of a remote production team) for one of 250 specimens, Each given a personality and bac-story. Later those voiceovers would be played in the Field Museum at the specimens exhibit and all recordings will live forever in the museum’s specimens vault.