FORMULA 1 AUSTIN GRAND PRIX
BARILLA wanted to highlight and create excitement around Domenica Italiana, an Italian Sunday, in a special way during the Austin GP.
ERXM designed and implemented our ‘Pasta Pit Crew’ scooter street teams making ‘Pasta Pit Stops’ throughout downtown Austin. We brought high-energy engagement to life with a buzzworthy stationary scooter activation at Fareground Food Hall, complemented by roaming scooters that surprised and delighted passersby across the city. Guests received Barilla meal kits and enjoyed immersive brand moments crafted to boost awareness and share an authentic taste of Italian excellence.
