The launch and awareness of an entirely new product offering is a big (and NEVER easy) task. It’s no surprise, then, that Allstate wanted to go big with the launch of their new Milewise car insurance. A complete advertising takeover at the Newark Transit Station was a great way to target NYC commuters. In addition, we produced an impactful and attention-grabbing live ‘Dust Art’ event illustrating how much typical insurance costs you while your car is sitting collecting dust.