E&R was tapped to produce a mall pop-up experience for the launch of the new JD Sports store. The 10x10 space consisted of a black truss structure, a branded mural wall created live by street artist Miguel A. Del Real, custom screen-printed Adidas gear and a chance at the onsite prize machine for trying on a pair of Adidas shoes at the JD Sports store nearby. 

The program was so successful, an additional one-day holiday iteration of the program was activated.