Victoria’s Secret wanted to create exclusive in-store experiences to reward their PINK cardholders and encourage on the spot new cardholder acquisitions. 

We creatively developed and activated simultaneous VIP cardholder events across the country during two key weekends leading up to the holiday season. For the first event date, we activated a custom pajama embroidery program in 4 markets across the country as a gift with purchase. For the second event date, we simultaneously activated in 5 markets with custom pajama embroidery and in 10 markets with live custom gift wrapping as a gift with purchase.