Our client, Golin, was looking for unique buzz-worthy way to create excitement for Jose Cuervo in celebration of National Margarita Day during COVID lockdowns. Bars and restaurants were not an option, so we needed to create our own remote celebration.
E&R designed and created a first-of-its-kind sculpture with a functional margarita reservoir and integrated tap. We created this live pop-up installation on the lawn of the founder of National Margarita Day, Todd McCalla. Seasonal snowfall was drastically below average at the time of build, so we sourced and trucked in over 2 tons of snow from Wisconsin to make our installation possible.
