Herbal Essences wanted to plus-up their already successful Cincinnati Pride Day float with a post parade live event component. Leo Burnett turned to E&R to fabricate and activate a claw-foot shower installation with directional sound to encourage attendees to ‘Shower Compliments, Not Judgements.’ Participants received personalized compliments while posing for a social media GIF and photo takeaway. The program was one of, if not the, activations with the greatest participation and crowd enthusiasm.