E&R Activated the ComEd icebox derby in 2017.
Our sister company, AMP Live Productions, a certified woman-owned business, was established and produced the 2018 ComEd Icebox Derby. The highly acclaimed STEM initiative consists of a pop-up pre-race garage and race headquarters where 6 teams of 5 girls each works with ComEd engineers and mentors to create their solar powered derby car. The program culminates with a race day event on Daley Plaza in Chicago where the teams race for ultimate glory and scholarships. This year’s program was a huge success with 426K onsite impressions and 1,200 in attendance.