Happylucky, and their client Adidas, tapped E&R to produce a mall pop-up experience for the launch of the new JD Sports store in Chicago.  The 10x10 space consisted of a black truss structure, a branded mural wall created live by street artist Miguel A. Del Real, custom screen-printed Adidas gear and a chance at the onsite prize machine for trying on a pair of Adidas shoes at the JD Sports store nearby. 

The program was so successful, an additional one-day holiday iteration of the program was activated.

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